A strong team player experienced in sales and marketing, who led the sales and marketing of an award- winning agency for six years. Proven organizational skills, experienced in successfully managing several different projects simultaneously. Strong in market segmentation, market development, media planning and negotiation which worked together to produce measurable results for our clients. Able to exert influence on others and motivate them to excel, even outside of the formal reporting process.
Senior Manager - Marketing & Sales
Orange County Public Schools
2016 - present
I lead the marketing and sales for the OCPS advertising and sponsorship program. Our assets include digital inventory on one of the largest local websites in Central Florida (typically more than 2 million page views a month) and the brands on more than 190 public schools. OCPS is the ninth largest school district in the US, and the second largest employer in Central Florida.
2015 - 2016
I managed the marketing, advertising and public relations for a medical practice and its 10 clinics around the country. While there was no typical day in the office, my work required
Working closely with the COO, CFO and Sales Director to optimize the business results based on the ad spending.
Developing and revising the weekly advertising budgets for each of the markets (a mixture of Top 10, Top 20 and Top 40 media markets) while working with an inconsistent weekly advertising budget.
Navigating through the launch of a new brand due to a dissolving business partnership, and opening new markets to replace revenue from offices that will be leaving the company's portfolio.
Conducting the company's media planning, media buying and post-campaign analysis for the radio, television, print, out-of-home and digital media advertising (PPC and content marketing).
Developing new content for white papers used in lead gen via the website, PPC and online affiliates.
Managing vendor relations with more than 60 media partners, while negotiating payment terms for past due media invoices in excess of $300,000.
The business and its owners faced several challenges including cash flow and a declining reputation. The company eventually closed as the owners chose to pursue new ventures.
Marketing Director, Marketing Minds At Work
2009 - present
Develop and execute advertising and marketing plans on behalf of our clients, within schedule and under budget.
Account Manager, WFTV (ABC, Orlando)
2008 - 2009
Developed and executed engaging and results-driven television and Internet campaigns for local and regional clients. Led cross-discipline teams to execute integrated marketing plans using Cox Media properties. Effectively used television and the Internet for strategic branding and direct response. Assisted clients by conducting post campaign analyses using web analytical tools and performance indicators to evaluate the success of campaigns.
Account Executive and Senior Account Executive, WMFE-FM and WMFE-TV (NPR and PBS, Orlando)
2001 - 2008
Created and managed results-driven marketing strategies for corporate clients using public broadcasting media, including the Internet for their branding campaigns.
Developed an e-newsletter campaign for clients and prospects highlighting the public broadcasting audience, stating the benefits in reaching the loyal public broadcasting audience, and upcoming programming.
Worked with NPR to prepare WMFE's website to accommodate online sponsors. This included the transition to DoubleClick's DART for Advertisers and the adoption of IAB ad units.
University of Illinois at Urbana-Champaign
Marketing in a Digital World - Analytics, Branding & Strategy
Diploma in Digital Marketing (Distinction)
Northwestern University's Medill IMC Program in collaboration with the Virtual Institute of Advanced Advertising Studies (4As)
Paragon Media Inc: Media Buyer I & II – Traditional & New Media
Howard University, Washington D.C.
Master in Business Administration
University of the West Indies, St. Augustine Trinidad
B. Sc. Natural Sciences, Chemistry & Biochemistry
Email applications eg. Mail Chimp, Constant Contact
Social Media Campaign Management - Facebook, Twitter, LinkedIn
Google Web Master Tools