Let me tell you a bit about me:
Give me some data and I'll look for the story that the numbers tell. This is a throwback to my foundation in science - I was a science major way back in undergrad. Although I no longer play with testtubes and microscopes, I still rely on the Scientific Method to develop and to test hypotheses; after all, a Marketing Campaign is about developing and executing an idea, that has been supported by data.
At the same time, I have an eye for beauty and elegance, and a creative mind. While I wasn't classically trained in design, I've picked up enough to recognize good design when I see it. As a consequence, I can also give great direction to bring my design ideas to life, and when in a pinch, I can even create a print or banner ad or two.