Adrienne Noel
Master of Business Administration
PAST SUCCESSES
We promoted the game online with a series of banner ads and a remarketing campaign.
Game day audience was approximately 25,000, the game's largest audience in Orlando to date.
MEAC/SWAC Challenge
The MEAC/SWAC Challenge presented by Disney is an ESPN owned and operated game, held annually in Orlando. Noel developed the budget, and negotiated and executed the media buys (radio, broadcast and cable television, billboards and print). She also coordinated the efforts of the street team, government relations and community outreach.
The audience attendance grew steadily over the 4 years when we worked on the game. The 2013 campaign brought close to 25,000 fans to the Citrus Bowl, up from the 8,000+ attendees at the game in 2008 (the year prior to our work with the MEAC/SWAC Challenge).
District Marketing Coordinator for a national Tax Preparation Firm
As the DMC, I managed the marketing for 66 tax prep locations, driving New Client Growth for the offices.
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Was ranked 6th overall among Marketing Coordinators in New Client Growth.
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Both Districts were ranked in the Top 5 in the Growth of Returns in the South East Region, and in the Top 50 Districts across the country.
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Coordinated the Central Florida visit of the H&R Block El Tax Movil, a national initiative to increase H&R Block's share of the Hispanic market. Campaign support included purchasing Hispanic radio, negotiating live radio remotes and free media exposure in Spanish. The 2-day total in Hispanic Leads for that weekend was 12.5% over goal.
Public Relations for The White House
Coordinated publicity for the Central Florida leg of the visit of the Deputy Associate Director, Offices of Intergovernmental Affairs & Public Engagement of The White House in 2012. This involved handling the media outreach and credentialing of media representatives, in accordance with The White House protocol.
Honorable Mention - Platinum PR Awards
Received Honorable Mention as a Finalist in the 2013 PR News' Platinum PR Awards, an international peer-reviewed industry award for Crisis Management. The category was ultimately won by the LiveStrong Foundation for its handling of the founder's announcement that he used banned steroids during his cycling career.
It was a significant accomplishment for our firm to be named alongside the other category finalists: all organizations with teams and budgets much larger than ours.